What are key messages — and why do they make sense? When dozens of ads assault us every day and hundreds of texts and email alerts, social media blurbs and other forms of communications vie for our attention, key messages can simplify business.
What is a key message? It can be any important concept expressed in 12 words or fewer. TV and radio announcers, politicians and public relations people use them all the time. Before going on air, or going about your daily business, pare down your thoughts on any subjects you want to express. Reduce important statements to just 10 or 12 critical words.
Example: Our project goal is to cut spending enough to make a $10,000 profit.
Even complicated subjects can be communicated concisely if you plan head. Think out what’s most important; then, jot down short statements that contain the main ideas.
Key messages carry more clout in meetings, interviews, presentations, group work, etc. Rather than taking five minutes or more to convince others, use key messages to get across your most important ideas succinctly.
Published by Susan K. Maciak, PR-Communications Specialist, CAMEO Career & Corporate Consulting LLC | cameo100.com | For permission to reprint: firstname.lastname@example.org