How to say it . . . 21st century style

by Susan K. Maciak,

What’s a good rule of thumb for 21st century communication? Keep it short and simple. Say what you have to say in one-minute segments.

In 60 seconds or less, tell people what you want them to know. Keep your message simple and crystal clear. Then, pause for feedback — or ask a question to make sure they understand.

Once it’s your turn again, add another 60 seconds of information and wait for questions or comments. Repeat this formula until everything you intended to say is said.

For more tips on 21st century communication, read “What Are People Skills, Anyway?” available at, Barnes & Nobles website and




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