Lack of follow-through leads to failure in sales and relationships

Failure to follow-through ends in loss!             Failure to follow-through ends in lost opportunities.

  • The last time you told someone, you’d get in touch again, did you follow-through
  • After a good business meeting with lots of ideas to pursue, did you follow-through?
  • On your last sales call when your potential customer showed some interest but didn’t bite, did you follow-through?

“A fortune is lost in lack of follow-through,” says CEO of Arbonne to her sales staff. If anyone shows interest, stay in touch and eventually you’ll sell them something.

 Whether you’re looking for fame, friends or financial success . . . there’s a lot to lose if you don’t follow-through!  Forgetting to make another contact with a potential customer or client can be costly. If you don’t act quickly after your first encounter, someone else comes along and takes your place — or  makes a sale on your hard work.

The key to cashing in on your efforts is to take immediate action. Your career, your income – even your social life — are all doomed if you don’t follow-through after making a contact.

  • If you’re new in town and a neighbor leaves a box of chocolates on your doorstep, track that person down.
  • You get lucky and have the chance to talk to the right person when you make a cold call, email your gratitude immediately.

Don’t wait for Mr. Right to call in his order, or sit around hoping that the person who delivered the candy to your doorstep stops by again. Take action!

The opportunity to make a new friend or to make a sale soon diminishes.  That neighbor probably won’t stop by again. That phone call never comes. What you should do next is follow-through on good opportunities like these.

You have a great meeting that generates lots of ideas – then no one there ever hears from you again. You not only lose a great chance to launch a project, make a name for yourself, or get the help you need, you also lose credibility. No one will take you seriously at subsequent group gatherings.

Make it a point to continue a relationship once it’s been started. Locate your new neighbor to introduce say thanks for the treat she left. Invite her to your house for coffee, or ask her to show you the neighborhood. Follow-through to form a friendship.

If Mr. Right took time to talk to you, email him a thank you note. Follow-up again by setting another appointment to “tell him more your products and services.” Keep contacting Mr. Right until you’ve made a sale.

Taking the lead in re-connecting is the kind of follow-through that leads to sales . . . and success in any arena, including friendship, team work and reputation building.

Article by Susan K. Maciak, CAMEO Consulting: Coaching People for Better Careers and Better Companies, See her books, staff training and self-training programs at





Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s