“Every business is show business,” says Bill Capodagli, author of “Innovate the Pixar Way.” He makes a case for promoting creativity and critical thinking in the workplace. Without both — 21st Century businesses are likely to fail.
Today’s customers crave creative solutions to problems and expect innovative, new products and services on a regular basis. Companies that can’t keep pace are doomed to distinction.
In his book, Capodagli, international corporate consultant, tells business leaders how to promote creativity and innovation within their companies. He stresses that a successful organization is one where everyone is encouraged to innovate — not just R & D Departments.
“Collective creativity within a corporate culture never happens by accident,” Capodagli said. “It begins with creative leadership that is trustworthy . . . trusts others to accomplish big dreams.”
Article by Susan K. Maciak, author / lead consultant, CAMEO Communications, Career & Corporate Consulting LLC.