Strategic partnerships let small firms accomplish more
How can you bring more brain power to a small business?
“Forge strategic partnerships,” says Susan K. Maciak.
Sole proprietor of two Michigan-based firms, Maciak looks for ways to do more with less for both of her enterprises, CAMEO Career & Corporate Consulting LLC and CAMEO Communications. To stretch her time, talent and customer base, she’s formed several strategic business partnerships with other companies in her area.
“We work together seamlessly as separate entities,” Maciak explains.
“We each maintain our own business, but work together on projects that require each others’ skills.”
Maciak maintains strategic relationships with web site developers, video makers and business consultants, for example, who need extra help in her areas of expertise:
- PR-Communications / Content writing / Blogging / Social media campaigns
- Presentations / PowerPoint programs / Promotional packages / PR advice
- Career and corporate training materials / handbooks / handouts / Ads
In turn, Maciak’s strategic partners provide technical skills when her companies need web- or video-based expertise, such as launching blogs for clients, making video clips or putting promotional messages online.
Susan K. Maciak | CAMEO Communications, Career & Corporate Consulting LLC cameo100.com |firstname.lastname@example.org|WordPress.lets-talk-business.blog