Category Archives: People Skills

Let’s Talk! Follow our blog

Susan K. Maciak “We have a new service — and a new blog name,” announces Susan K. Maciak, principal member of CAMEO Consulting. CAMEO added PR/Communications services to its menu – after more than a year of providing promotional writing for a dozen or more West Michigan businesses.

CAMEO will continue offering corporate training programs and career coaching services, but found a new niche in blog writing, web content creation and other promotional writing, such as ad copy, news releases and newsletters.

To reflect CAMEO’s broader focus, our business blog has been renamed Let’s Talk. It will continue to cover corporate training and career development, along with new topics featuring public relations and communications issues.

Maciak, who founded CAMEO Consulting in 2007, brings state and national communication experience to CAMEO’s new service. As assistant director of PR/Communications for the Michigan Association of School Boards (MASB), she provided educational information for officials across the state and nationwide.

Maciak also worked with Michigan State University’s Train-the-Trainer program to develop and present community relations and communication presentations. That project, with regular updating, still keeps school board members abreast of issues in education.

With a diverse network of writers and researchers, CAMEO can offer PR / Communications services on almost any topics. To hire a consultant to write your blog articles, newsletters and other promotional material, please contact Maciak at or




Customer service still reigns

Customer service is still king — and probably the only way to compete with online sellers.

If you own, run or work for a brick and mortar business, keep these basics in mind:

All sales people should be trained to:

  • Greet all customers as they come in the door
  • Get to know regular customers by name.
  • Never say I can’t, I won’t, I don’t know how . . .
  • Instead say, “I’ll find out for you.”
  • Go out of their way to provide assistance.
  • Respond to complaints quickly.
  • Make adjustments pleasantly.
  • Handle refunds and exchanges efficiently.
  • Understand their customers’ needs.
  • Say ‘thank you’ to people who purchase
  • Keep keen interest in customer satisfaction

Customers have so many choices today, they won’t come back to any place of business that doesn’t provide great customer service.

How to say it . . . 21st century style

by Susan K. Maciak,

What’s a good rule of thumb for 21st century communication? Keep it short and simple. Say what you have to say in one-minute segments.

In 60 seconds or less, tell people what you want them to know. Keep your message simple and crystal clear. Then, pause for feedback — or ask a question to make sure they understand.

Once it’s your turn again, add another 60 seconds of information and wait for questions or comments. Repeat this formula until everything you intended to say is said.

For more tips on 21st century communication, read “What Are People Skills, Anyway?” available at, Barnes & Nobles website and



Is your smart phone making you look dumb?

If you’re caught catching up on your email at a meeting or sending text messages at a seminar, you may be making a stupid mistake.

Worse yet, if you’re reading replies on your smart phone at lunch, dinner or another social event — you could be losing some friends.

Lack of attention to those around can be costly. 

Preoccupation via your wireless device while meeting with business associates can be deadly. Yet too many people today don’t have a clue how rude it is.

Fiddling with phones in the presence of others is just one of many pitfalls keeping people from reaching their career potential and personal goals.

Learn more about 21st century courtesies that count. Go to to order “What Are People Skills, Anyway?” a new guide to building better relationships