Category Archives: Self-Training

Let’s Talk! Follow our blog

Susan K. Maciak “We have a new service — and a new blog name,” announces Susan K. Maciak, principal member of CAMEO Consulting. CAMEO added PR/Communications services to its menu – after more than a year of providing promotional writing for a dozen or more West Michigan businesses.

CAMEO will continue offering corporate training programs and career coaching services, but found a new niche in blog writing, web content creation and other promotional writing, such as ad copy, news releases and newsletters.

To reflect CAMEO’s broader focus, our business blog has been renamed Let’s Talk. It will continue to cover corporate training and career development, along with new topics featuring public relations and communications issues.

Maciak, who founded CAMEO Consulting in 2007, brings state and national communication experience to CAMEO’s new service. As assistant director of PR/Communications for the Michigan Association of School Boards (MASB), she provided educational information for officials across the state and nationwide.

Maciak also worked with Michigan State University’s Train-the-Trainer program to develop and present community relations and communication presentations. That project, with regular updating, still keeps school board members abreast of issues in education.

With a diverse network of writers and researchers, CAMEO can offer PR / Communications services on almost any topics. To hire a consultant to write your blog articles, newsletters and other promotional material, please contact Maciak at or




Need help surviving global competition?

GRAPHIC.13.job security

If earning a living seems more daunting these days, you’ll find a few coping clues in Add to  Your Edge: 12 Ways to Excel in the 21st Century.  This recently released book guides readers through  a dozen changes in direction that have turned the working world upside down.


Whether you own a small business, or you’re president or CEO of a large corporation, seasoned employee or recent graduate, you’ll find out how the game has changed. This book covers new rules for everything from career advancement to customer service. It helps readers climb today’s unsteady career ladder, control inevitable crises and cope with intense 21st century competition.


Add to Your Edge could be your playbook on how to survive . . . even thrive . . .  in the global marketplace. This book tells you how to take advantage of current trends rather than letting them cripple you. Even its page of contents gives you a glimpse at what you need to do to keep pace with change, including:


Chapter 1. Re-Train Your Brain                                                                                 Chapter 4. Crack into your Creativity                                                                     Chapter 7. Control Crises and Conundrums                                                 Chapter 12. Re-Imagine the Road to Success


Add to Your Edge is now available in paperback and eBook on and other online booksellers. It can also be ordered at your local bookstores, along with Maciak’s four previous books: What Are People Skills, Anyway?, First Job Jitters, Job Shopping and The Monster Show.




Give grads a gift that counts!

PIC.13.gimp JOB SHOPPING graphic  PIC.13.gimp JOB SHOPPING graphicOn sale  . . . great graduation gift!

Help new grads launch their careers with JOB SHOPPING, a step-by-step workbook to help them land a job they’ll love. Book includes self-assessments to steer readers in the right direction and self-marketing samples to get their foot in the employment door.

Now just $10 each, plus $2.50 each for postage.

To take advantage of this deal, Email your request with subject line SPECIAL to Let us know how many copies you need. Leave your name and mailing address and we’ll ship your order with invoice due in 30 days.

Act now to get your books in time for spring graduation!

How to say it . . . 21st century style

by Susan K. Maciak,

What’s a good rule of thumb for 21st century communication? Keep it short and simple. Say what you have to say in one-minute segments.

In 60 seconds or less, tell people what you want them to know. Keep your message simple and crystal clear. Then, pause for feedback — or ask a question to make sure they understand.

Once it’s your turn again, add another 60 seconds of information and wait for questions or comments. Repeat this formula until everything you intended to say is said.

For more tips on 21st century communication, read “What Are People Skills, Anyway?” available at, Barnes & Nobles website and



Training builds better companies


How do employees know what to do unless someone tells them? Too often, an eager young worker starts a job — and is never trained to do it. After a few months, the manager wonders why he is not catching on. The employee is frustrated, the manager is concerned and the company is losing business.

CAMEO Consulting offers more than 30 Do-It-Yourself Powerpoint programs in topics ranging from customer service to communications and creative thinking for the staff of any business or agency. Fall prices are just $29 each.

To order and download your self-training or staff training programs, go to and click on Training Programs for details.